Disney has ambitious plans for the Blu-ray format. However, sales of the “blue” movies have not been impressive at all for the last couple of months. In a effort to improve the situation Disney has a strategy! They will start releasing old animated classics in high definition focusing on special features such as BD-Java and BD-Live to provide “THE” movie experience at home. The first on the list is ‘Sleeping Beauty’ arriving October 7th. This version will be celebrating the 50th anniversary of the Disney cartoon. People will be able to chat with friends right on the movie screen through Disney’s protected network, customize video messages anywhere in the movie and send them to friends or family members via a “movie mail” feature. They will also be able to play trivia games with fellow viewers across the country. And when they are done, they can get a constant supply of new trailers, plus trade in “reward” points, collected by using many of these features, for ringtones and wallpaper. It all sounds pretty cool!
“Sleeping Beauty will revolutionize the way people will interact with and view movies in the home,” says Bob Chapek, president of Walt Disney Studios Home Entertainment. “We pulled out all the stops in launching this technology.”
BIG BIG note: Only people with 2.0 profile players will be able to enjoy the interactivity features! I am sure people who invested several hundreds of dollars to buy a Blu-ray player but don’t have a BD-Live capable player won’t be happy campers!!
Sleeping Beauty has a suggested price of $34.99 but can be pre-ordered here for much less!
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