Warner is catch up with other studios that already started releasing BD-Live titles earlier this year. On a During the keynote address at the Entertainment Supply Chain Academy conference, president of Warner Bros. Technical Operations Darcy Antonellis mentioned that they are working on the first web-enabled Blu-ray titles, which should be ready for release by the end of 2008.

They have bold plans for their BD-Live title going as far as competing with other big names of the internet such as MySpace and YouTube for the consumers time and attention on the net.

“I think it has the ability to compete [with MySpace and YouTube] for a user’s time because you are taking them online and you’re able to create a community that we have never been able to do before,” Ms. Antonellis said. “That’s huge for us.”

Heck yeah, that’s huge! But they better create something very innovative and new with the BD-Live feature if they intend to steer traffic from MySpace and YouTube. I am sorry to be pessimistic here but I don’t think they will pull it off…

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